Pali Hill : The neighbourhood that shaped the brand

When it came to naming our brand, we didn’t just want something catchy and relatable. We wanted something that truly represented the ethos of our brand- homegrown, Indian at its core, and ready to meet the world. Nothing better embodies that spirit than Pali Hill, the neighbourhood that brought this idea to life.

The Beautiful Everyday

There’s something we like to say here at Pali Beauty: the beautiful everyday, now yours for the making. Amidst the commotion of a city that is always moving, always hustling, there is beauty at every turn if you know where to look. From the flower markets lining the streets, vendors pushing their carts, to the sounds that create the soundtrack of this place. There is somehow cohesion amidst the chaos; Pali Beauty is rooted in that intersection.

Walking the line

Our founder grew up in this neighborhood. The streets of Pali Hill, the textures, the colours- all played an integral role in shaping who she is, and therefore what Pali Beauty is.

There is contrast at every corner of this brand; marrying traditional roots with global perspectives. That juxtaposition can be seen every day in these streets. High-rises towering over old bungalows, decades-old establishments neighboured by trendy cafes, quiet lanes hidden by always crowded main roads. It walks the line between old and new, traditional and unconventional. As Bandra grew, Pali Hill stayed the same in the ways that mattered most.Similarly, we thrive in that contrast; where heritage and modernity meet to create something new, but timeless.

Every piece of packaging, every SKU, shade name- are all in many ways an ode to this neighbourhood. Beauty that meets you where you are, allowing you to retell your origin story. Like Pali Hill, this brand tells the story of this mélange many of us grow up in the mix of; rooted in Indian tradition, with boundless opportunity.